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Pure As the Driven Slush: Heather Corinna's Journal and Diary

October 3rd, Two Thousand Two: Excuse me for going all business/tech on you, but something was brought to my attention that just has me beyond ballistic. Given, it's likely of more interest to webmasters, but in the end, it very much concerns the consumer as well. Green notes are my additions.


Dear Webmasters,
CCBill, EPOCH / Paycom and iBill would like to jointly inform and update you on several new Visa regulations that will affect the way we, as Internet Payment Service Providers (IPSP’s) and our clients conduct business. Visa has mandated that a new, unique set of operating guidelines will be implemented by November 1st. These rules are worldwide, not just in the USA
(This is conflicting and questionable information, as Visa has different divisions for different countries. To boot, not all of the processors are doing this).

Under the new Visa rules, iBill, CCBill, and EPOCH / Paycom along with other providers in our market space will be considered IPSP’s. An IPSP is a company that provides a broad array of services and has financial responsibility and liability for merchant accounts whereby you, our clients (Sponsored Merchants) are allowed to process and settle Internet transactions. It is our mutual responsibility to ensure that we fully comply with all regulations implemented by the card associations
(because, after all, we're just here to make money, and that's the only reason we give a rat's ass about you people anyway). We are committed to seamlessly implementing the new regulations while retaining a business model that is good for the industry. Below is a summary of the requirements for Visa that we must implement by November 1st:

Visa
* Each Sponsored Merchant must complete a registration form that we will submit to Visa on your behalf. A form will be provided to you by each of us, electronically, as soon as possible. Some of the data elements required are: company name, address, transaction counts, dollar volumes, URL’s, etc.
* An initial registration fee of $750.00 per company (not per url) will be charged to register each Sponsored Merchant. $500.00 of this fee is payable by the Acquiring Banks to Visa, the balance are administrative fees to the banks and processors. These fees are due November 15th.
* An ongoing annual registration fee of $375.00 will be charged. $250.00 of this fee is payable by the Acquiring Banks to Visa, the balance are administrative fees to the banks and processors.
* Sponsored Merchants must be approved by Visa for processing Visa transactions under the new rules, and will be checked against Visa’s TMF list (Terminated Merchant File) and the MATCH File, a joint Visa / MasterCard database. You are obviously processing now, so that service will not be interrupted if you have paid your registration fee and completed your registration form.
* IPSP’s can only register Sponsored Merchants in the country where the Sponsored Merchant has a presence.
* IPSP’s are required to provide Visa with monthly sales, chargeback and credit data for their review, by Sponsored Merchant and down to the URL of each Sponsored Merchant site. Sponsored Merchants who are out of compliance on chargeback and / or credit ratios may be terminated at Visa’s discretion. Please Note: Your ratios at all IPSP’s will be evaluated by Visa.
* The credit card descriptor on the cardholder’s statement must be the IPSP’s name, as well as the Sponsored Merchant’s identifier, such as your company code.
* The IPSP’s Join Form must disclose the IPSP’s name and the fact that the billing descriptor will be the name of the IPSP and the Sponsored Merchant’s identifier.
* IPSP’s will display, on the Join Form, their Privacy Policy along with Terms and Conditions.

Mastercard
* The MasterCard logo cannot be displayed on the client’s sites.
* Several other rules will be changed and we will advise you as soon as these are solidified.

* By October 8th, we will begin the Visa registration process. We will email you a form, which must be completed immediately.
* By October 15th, we will have a Privacy Policy up on our Join Pages.
* By October 15th you must have all MasterCard logos removed from your
sites

We will provide you with additional updates on these initiatives throughout the month. Thank you in advance for helping us to ensure the successful implementation of these new regulations. Please be assured that we, as IPSP’s are working together to provide a more robust industry environment and to attempt to have our client’s voices heard at the card associations
(Bullshit). We have many common goals and interests (Wash, rinse, repeat). Maintaining the viability of the adult Webmaster business model, by keeping you informed (and making sure we all make shitloads of money, because heck, that's what we're here for, guys), is our primary focus.

Sincerely,
iBill, CCBill, and EPOCH / Paycom


In other words, to now use something like iBill for processing, a webmaster has to:
• Pay an exorbitant annual fee, most of which goes to Visa for EACH third-party US processor you use.
• Give Visa all of your businesses private information initially and then on a monthly basis: the sort of information you would otherwise share only with the IRS.
• Pass muster with Visa based on who-knows-what guidelines.
• Remove logos to OTHER credit companies, beginning with Mastercard (David tells me this is because the credit card companies don't want to be shown at adult sites, though apparently, making money off of the sites en masse is just fine and dandy).
• Dismiss the idea of the Internet being a global medium altogether.

There is no way I am doing this. The rationale given to us by these companies and by Visa is that this is required because we all cost them so much with chargebacks. Of course, where the great majority of chargebacks come from is from the Big Boys, who use shifty tricks, spam and any other number of happy little games to trick the consumer who -- validly -- finds out thay've been had and wants their money back (though if they'd take two seconds, truthfully, to read the fine print in most cases like smart little duckies, thay'd not get swindled so much). Of course, these are also the dudes making money hand over fist, and who, to some degree, stomp out the little guys operating fully above board much of the time. These are the LAST people I'm going to pay money for. Being asked by Visa to do so, especially when as companies or indie artists we already make so little comparatively BECAUSE we don't engage in slimy consumer tricks -- and because we have all along given the sort of consumer treatment and honesty they are now "requiring" with the fee -- is just an insult, even more so given the rate iBill has taken from my payments over the years is ungodly, and that rate ALREADY pays for a multitude of sins I have never committed nor plan to.

It's even more preposterous when Visa has made bloody well clear that their company goal right now is to fully monopolize online payments. And something like this'd sure help, no? Duh. My money -- yeah, yeah, what little of it I have -- is on finding in six months to a year from now that to use those processing systems doing this, one may ONLY accept Visa, or have to pay these sorts of fees to EACH of the major credit card companies, which may not share processors anymore. I'm willing to bet that people quick to comply to this to try and keep their revenue streams from being cut are going to find them cut just as much as if they didn't a little while down the road when all other credit companies are ousted from the processors. I'm not looking forward to losing my Visa revenues either, and I'll give you that it's easier for me as I'm not talking hundreds of thousands of dollars, but I'm also not willing to kiss smarmy corporate ass at this level to barely make my living. A big part of the reason why I'm an independent artist is to avoid exactly that. If I'm ever going to kiss ass, dammit, I'm damn well going to do it when it actually benefits me.

As it is, working as an independent contractor in this country means I pay more taxes than people working for someone else, who get a regular paycheck and benefits. I, and others like me are, in effect, penalized for not working for the man. This is just one more slap on the wrist for being so damned independent and freethinking. Bad us! It's also one more way to hinder small business and independent artists, and thus, independent content. Because this sort of thing isn't just about money, and it won't stop at money, either.

What will something like this result in for the consumer? I'll tell you my guesses. Way more spam, for one (I know you felt you just couldn't get enough already, eh?). You're also going to find porn sites pulling even more tricks, like pushing the dialers, for instance. And certainly charging even more than they already do, which is already crazy since most content isn't even original at the Big Boy sites, or those who feed off of them and make their income by promoting them. As it is, new indie content, especially new indie sexual content, has a nearly impossible time getting started on the web anymore. You can rest assured that with something like this, you'll be seeing even less of it (and this is not limited to adult sites). As far as business goes, you'll be seeing a lot more people using offshore accounts and processors based outside of the US. Yeah, that's going to be legit. Hyuk.

I don't honestly know what the answer is here -- and of course, setting this up so people have to begin to comply in less than two weeks was no doubt done to make sure that most didn't even have the time to consider alternatives. I'm very much inclined not to comply with this, and to use alternate methods of payment (like Paypal and online checks). Or even hope some new model comes to mind in my sleep. I clipped my few credit cards almost ten years ago, and have never planned to ever have any again.

The irony that slays me is that this kind of business practice is as shifty as the shifty business that they're "blaming" these new requirements on. They're taking a page right from the smarmy book in the exact same way:

  • Get the consumer to be in a big bloody hurry (with adult sites, it's getting them horny -- in this case, it's appealing to adult webmaster greed - same diff, really)
  • Make the consumer feel they can only get the service they need via one place/outlet
  • Assure them they're getting a big bargain when they are, in fact, being robbed blind
  • Make it difficult as hell for them to untangle their money from the site

Most mid-range adult webmasters, from what I can see, seem to be buying right into this, or yelling at one another, rather the looking at the real culprit, which depresses the hell out of me. But then, so many of them are all about the money that they can't see very far past those blinders anyhow. Most are likely as worried about losing their rebills as they are because they rely on the consumer forgetting they've subscribed at all, since gawd knows the recycled content generally sucks and isn't anything to stay for. Reading message boards where the big moneybags (these'd be the kind of dudes who call women "the talent," mind you) are telling smaller indies that they have "no right to be running sites if it isn't all about money, anyway," is just beyond sickening.

Ugh. I'm in a rambling rush today to do a million things as it is, but this just isn't what I needed. I so cannot stand living in a corporate culture. It's all so tricky and so manipulative. Everyone seems to hop into bed with whoever the enemy is assigned to be at a given time, and play it as long and hard as they can to swindle the little guys, all the while swindling one another and having a jolly time of it, from boardroom to cubicle. It's just so gross, this sort of capitalistic cannibalism, and you know, I don't want to participate. I'm not in a position to completely opt out of all of it, and I'm not even sure how I could, since my co-op or landlord isn't yet taking cowrie shells as payment.

More vile still is that it's so easy to see how a company like Visa has hit the gold mine here: how easy it is for them to make big money, primarily from an industry like the sex industry, which is already cloaked in so much shame and shittiness. Grr. It's all highly maddening. I'll no doubt figure something out, and in the interim, I have Hanne here tonight (kickboxing beforehand, thank goodness -- maybe I'll plop a Visa sticker on a heavy bag and just go postal), the reading this weekend, and a bunch of stuff that has zippo to do with online anything.

These are the moments the Gaelic curse engine was made for. So, Go gcreime na gr·inneoga cealgr?nacha do chuid airgid caim, Visa.


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